About Lucy West

ABOUT LUCY WEST

Lucy brings a wealth of expertise in strategy, research, design, and delivery, with a strong track record of creating and scaling products and services that drive market growth, delight customers, and surpass business goals. Lucy’s unique strength lies in her ability to work across the entire design spectrum, using her deep knowledge to tackle complex customer and business challenges while delivering impactful, tailored outcomes.

Lucy is driven by passion for design and thrives on collaboration and supporting her colleagues, teams and customers to enjoy life a bit more. Lucy is an analytical thinker and do-er with a few degrees and an artistic practice on the side. Her day is pretty full with design and creative projects and that makes her very happy. 

Email Lucy

PURPOSE AREAS

Design

Lucy rethinks design thinking and human-centred design, refining outdated methods and streamlining the process. This ensures your customers, employees, and stakeholders move toward ethical, effective futures, keeping your organisation responsibly thriving.

Ethics

Ethical futures are at significant risk, and we need a new approach that challenges us to think deeper. It’s important to recognise and redefine the everyday discrimination around us. Lucy helps clients identify and avoid ethical risks in their processes, products, and services.

Futures

True innovation occurs when we remove day-to-day obstacles from our thinking. Speculative design reveals possible futures and offers a new perspective. It brightens creative thinking and helps explore potential implications in advance.

Technology

Technology is central to most products and services, bringing new challenges for humanity, design, and the future. Understanding and leveraging key issues, trends, and new technologies is the foundation of Lucy’s work.