ABOUT LUCY WEST

Lucy is an avid designer, leader, creator and creative who has been at it for a while now, mostly driven by passion and supporting her colleagues, teams and customers to enjoy life a bit more. Lucy is an analytical thinker and do-er with a few degrees and an artistic practice on the side. Her day is pretty full with design and creative projects and that makes her very happy.

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Design

Lucy rethinks design thinking and human-centred design, refining outdated methods and streamlining the process. This ensures your customers, employees, and stakeholders move toward ethical, effective futures, keeping your organisation responsibly thriving.

Ethics

Ethical futures are at significant risk, and we need a new approach that challenges us to think deeper. It’s important to recognise and redefine the everyday discrimination around us. Lucy helps clients identify and avoid ethical risks in their processes, products, and services.

Futures

True innovation occurs when we remove day-to-day obstacles from our thinking. Speculative design reveals possible futures and offers a new perspective. It brightens creative thinking and helps explore potential implications in advance.

Technology

Technology is central to most products and services, bringing new challenges for humanity, design, and the future. Understanding and leveraging key issues, trends, and new technologies is the foundation of Lucy’s work.

MABLE

Strategically building and scaling a multi-disciplinary tribe through lean practice. 

Driving care delivery through collaboration, data, and experimentation to help our clients and support workers engage simply and meaningfully.

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Let’s have a nerdy design chat.

Lucy would love to hear your thoughts on design. She is open to virtual coffees and coffees in real life.

lucy [at] lucywest.com.au