Imagination. Ethics. Change. Play.

*RETHINKING DESIGN THINKING

ABOUT LUCY WEST

Lucy is a seasoned design leader with 10+ years of experience making things work in complex environments. She’s all about driving impact, sparking innovation, and smoothing out processes, always finding the sweet spot between customer needs, business goals, and technical realities.

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FEATURED CASE STUDIES

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THE DEPARTMENT OF CLIMATE CHANGE, ENVIRONMENT, ENERGY & WATER

Led a design team to develop a design strategy for AdaptNSW for Folk Strategic Design Agency.

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WOOLWORTHS, EVERYDAY REWARDS

Led a design team to redesign an Everyday Rewards loyalty program with 14 million members for WooliesX.

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MABLE

Leading a remote 20 person design team working across 5 product teams for Mable.

Driving care delivery through collaboration, data, and experimentation to help our clients and support workers engage simply and meaningfully.

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CLIENTS

Let’s have a nerdy design chat.

Lucy would love to hear your thoughts on design. She is open to virtual coffees and coffees in real life.

lucy [at] lucywest.com.au