Services

LUCY’S DESIGN SERVICES

Research and insights

Lucy deepens understanding of the human experience, identifying key opportunities for impact. Her research reveals current realities, guides improvements, and envisions new possibilities. Lucys inclusive approach answers key questions and reduces risks in major product, service, technology, and design decisions.
  • Insights and opportunities
  • Qualitative research
  • Quantitative research 
  • Analysis and synthesis 
  • Systems thinking
  • Behavioural economics
  • Workshop facilitation
  • Desk research
  • Co-design

Service and strategic design

Lucy combines research, design and strategy in new ways to develop concepts that guide businesses and engage customers. Her focus is on improving products and services delivery and future-proofing operations. By identifying key opportunities, Lucy creates growth pathways and services that are meaningful, useful, and impactful.
  • Current state research
  • Future state design and visioning
  • Journey mapping
  • Service prototyping and blueprinting
  • Employee experience
  • Customer experience
  • Digital strategy
  • Archetypes and personas
  • Ecosystem mapping
  • Change management
  • Competitor analysis

Product and user experience design

Lucy designs and tests ideas for impactful change, creating pathways for reinvention. She drives change by delivering bold digital experiences at scale with a focus on usability and delight through compelling strategy, engaging content and clever information architecture.
  • UX wireframing and flows
  • Information architecture
  • Prioritisation, impact sizing, measurement
  • User testing – lean discovery through to small batch research and concept validation
  • MVP to fast-follow to future state concept design
  • High fidelity UI design and delivery
  • Use cases and user stories
  • Product strategy
  • Design sprints
  • Agile and Lean ways of working

Design leadership and capability building

As a design leader within Australia’s design and innovation communities, Lucy guides teams and decision-makers to define strategy, research and design direction. She helps to scale creativity and efficiency, helping businesses align around shared values and solve complex problems for thriving futures.
  • Design maturity evaluation and strategy
  • Tailored workshops
  • Custom-made toolkits
  • Coaching
  • Mentoring