About Lucy West.

ABOUT LUCY WEST

Lucy is an avid designer, leader, creator and creative who has been at it for a while now, mostly driven by passion and supporting her colleagues, teams and customers to enjoy life a bit more. Lucy is an analytical thinker and do-er with a few degrees and an artistic practice on the side. Her day is pretty full with design and creative projects and that makes her very happy.

Lucy can dive into any organisation or agency environment, any project or team at all phases of strategy, research, design and delivery and give it shape, direction, alignment and purpose alongside fantastic outcomes, all with a smile and a friendly ear.

Lucy is always on the look out for the next project, team and organisation that could benefit from design in its many facets.

SKILLS AND EXPERTISE

To get a bit more specific, her skills lie in:

Research and insights

Lucy deepens understanding of the human experience, identifying key opportunities for impact. Her research reveals current realities, guides improvements, and envisions new possibilities. Lucys inclusive approach answers key questions and reduces risks in major product, service, technology, and design decisions.

Service and strategic design

Lucy combines research, design and strategy in new ways to develop concepts that guide businesses and engage customers. Her focus is on improving products and services delivery and future-proofing operations. By identifying key opportunities, Lucy creates growth pathways and services that are meaningful, useful, and impactful.

Product and user experience design, plus user interface design

Lucy designs and tests ideas for impactful change, creating pathways for reinvention. She drives change by delivering bold digital experiences at scale with a focus on usability and delight through compelling strategy, engaging content and clever information architecture.

Design leadership and capability building

As a design leader within Australia’s design and innovation communities, Lucy guides teams and decision-makers to define strategy, research and design direction. She helps to scale creativity and efficiency, helping businesses align around shared values and solve complex problems for thriving futures.